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Cambridge Conference Centre Feasibility Study

Cambridge Conference Centre Feasibility Study

Press Releases
Cambridge Conference Centre Feasibility Study By 2028 the Cambridge sub-region is expected to grow in population by approximately 110,000 people from its 2001 population of c 552,000. According to the brief issued by Cambridgeshire Horizons this increase in population can be seen as either an opportunity or a threat to the quality of life enjoyed by existing communities – much will depend on the extent to which the existing infrastructure can be enhanced to support the scale of growth proposed. As part of that consideration this study looked at the feasibility of building a new conference centre and concert hall to meet future needs. The study compared the demand-supply match with other heritage destinations such as York, Bath, Oxford and Chester.
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Harperley POW Camp

Harperley POW Camp

Case Studies
Harperley POW Camp Tourism UK Ltd was commissioned to undertake a feasibility study and options appraisal on the potential for the Harperley POW Camp as a mixed use visitor site. The site has Scheduled Ancient Monument status and has a number of buildings on the “Building at Risk” register. The camp was a runner up in the BBC’s “Restoration” programme broadcast in 2003. Through a market appraisal and working with stakeholders Tourism UK was able to identify a solution for the site which would enable it to reopen as a sustainable visitor attraction.
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A Conference Centre for Norwich

A Conference Centre for Norwich

Case Studies
A Conference Centre for Norwich A feasibility study into a conference centre requires a thorough understanding of the business tourism market. Tourism UK has prepared Business Tourism Strategies for three of the UKs Regional Development Agencies and as such has unrivalled knowledge in this area. Our task in Norwich was to look at a number of proposed options and test these against the demands of the business tourism market. Testing the options requires consideration not only of the demand for facilities in that area but also of the appeal of the destination brand. In the association conference market particularly the appeal of the destination brand is important in selecting a location for the conference.
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Business Case for Chester House Farm

Business Case for Chester House Farm

Case Studies
Business Case for Chester House Farm Tourism UK was commissioned to take a lead role in preparing an options appraisal on this historic grade 2* listed property set within a scheduled ancient monument. The study considered a whole range of options and successfully identified a potential solution to the satisfaction of owners, stakeholders and English Heritage.
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